Feb 11, 2010 (The Augusta Chronicle - McClatchy-Tribune Information Services via COMTEX) -- Club Car introduced a new mobile information system at the Golf Industry Show that is now underway in San Diego. The system, called Visage, combines cellular, wireless and Global Positioning System technologies to create the "new face of customer experience." Visage lets golfers see their position on a hole, combined with three-dimensional flyovers with audio similar to network television coverage, and be in contact with the golf course to order food and beverages.
For golf courses, the system is a management tool that improves the pace of play, limits golf car access to sensitive areas and allows for weather alerts. "Course managers remain under pressure to operate more efficiently and grow revenues," said Gary Michel, president and CEO of Club Car. "Visage is a cost-effective way to lower operating costs and attract more play by improving the golfer experience." The system is priced based on fleet size with annual costs ranging from $30,000 to $50,000.
The first Visage units are scheduled to ship by the end of March. Visage can be installed on any brand of golf car. Visage is a joint development of Club Car and Sarasota, Fla.-based GPS Industries LLC. They will be installed at the golf courses, not the Club Car plant in Evans. It may not increase employment at the Evans facility, company officials said, but it is a system seen as important to the company's financial health. "We fully expect Visage to be very good for our business. It will further increase the popularity of Club Car golf cars and it provides Club Car with a growth opportunity despite the fact that the golf market itself is relatively flat," Michel said.
According to parent company Ingersoll Rand's last quarterly report, Club Car revenues decreased worldwide due to weakening economic conditions in key golf, hospitality and recreation markets. In addition, the company was affected by customers deferring golf car replacement by extending their leases.
"Visage leverages technology in ways that the golf industry never has," said David Chessler, CEO of GPS Industries. "It's the right solution at the right time for operators who need to increase margins and create competitive difference that can attract more play." GPS Industries was created in 2009 through a series of mergers. One of its major investors is Greg Norman's Great White Shark Enterprises.
To see more of The Augusta Chronicle, or to subscribe to the newspaper, go to http://augustachronicle.com. Copyright (c) 2010, The Augusta Chronicle, Ga.
Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.
For golf courses, the system is a management tool that improves the pace of play, limits golf car access to sensitive areas and allows for weather alerts. "Course managers remain under pressure to operate more efficiently and grow revenues," said Gary Michel, president and CEO of Club Car. "Visage is a cost-effective way to lower operating costs and attract more play by improving the golfer experience." The system is priced based on fleet size with annual costs ranging from $30,000 to $50,000.
The first Visage units are scheduled to ship by the end of March. Visage can be installed on any brand of golf car. Visage is a joint development of Club Car and Sarasota, Fla.-based GPS Industries LLC. They will be installed at the golf courses, not the Club Car plant in Evans. It may not increase employment at the Evans facility, company officials said, but it is a system seen as important to the company's financial health. "We fully expect Visage to be very good for our business. It will further increase the popularity of Club Car golf cars and it provides Club Car with a growth opportunity despite the fact that the golf market itself is relatively flat," Michel said.
According to parent company Ingersoll Rand's last quarterly report, Club Car revenues decreased worldwide due to weakening economic conditions in key golf, hospitality and recreation markets. In addition, the company was affected by customers deferring golf car replacement by extending their leases.
"Visage leverages technology in ways that the golf industry never has," said David Chessler, CEO of GPS Industries. "It's the right solution at the right time for operators who need to increase margins and create competitive difference that can attract more play." GPS Industries was created in 2009 through a series of mergers. One of its major investors is Greg Norman's Great White Shark Enterprises.
To see more of The Augusta Chronicle, or to subscribe to the newspaper, go to http://augustachronicle.com. Copyright (c) 2010, The Augusta Chronicle, Ga.
Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.
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